Developing a Social Media Marketing Strategy

In the past, many interactions a business operator would have with customers would be a personal interaction. The small town shops and boutiques would have a few employees who interacted face-to-face with customers. Then, large multinational corporations began to drive these small businesses out. The small businesses have returned and much of the interaction is personal; however, it now takes place over social media instead of face-to-face. If you run a business, you need to cultivate a robust social media presence. You need to be constantly reminding customers of how much you have to offer them. You don’t want to be constantly inundating them with advertisements, though. Social media marketing is all about building relationships.

Start With a Question

In many cases, the most thrilling interactions begin with a question. A declarative statement is finite, but a question can be open-ended. It also promotes engagement. For example, a marketing agency in London might advise you to time your posts to fit with different times of the year. If you are selling trainers, you might make some social media posts before summer starts about buying a new pair of trainers for peak running weather. However, if you want to truly engage your customers, you should start with a question. You can ask them how they handle the summer heat while running, or what they look for in a running shoe for the summer. The questions should be open-ended, not “yes or no” questions. That way, they’ll want to engage with you. You’ll be trying to sell them something, but it will also be a symbiotic relationship.

They will be learning valuable lessons and interacting with other people with similar interests. You’ll be filling a niche in their lives. Furthermore, you should consider how a marketing agency can help you re-target customers.

Re-Targeting Customers

Retargeting is the act of sending out advertisements or notices to customers who have already purchased from you. You can re-target customers that have items in their shopping cart, but haven’t actually committed to making the purchase. If someone has something in their cart but hasn’t checked out, it could mean that they are still considering the purchase; it could also mean that they simply forgot. A gentle reminder in their inbox is a good way to remind them to make a purchase. You can also offer a small discount; a marketing agency will be able to advise you further on what sort of discount you should offer to most reliably convert that person into a paying customer. Oftentimes, a time limit on the offer is enough to spur someone to make the purchase.

You can also re-target customers who sign up for mailing lists or something similar. Signing up for the mailing list means that they’re open to hearing from you regularly. In that case, you should reward that loyalty with some kind of discounts or limited availability offers. Customers enjoy having personal relationships with businesses, and a good marketing strategy on social media can give that to them.